Chances are, if you’ve stumbled upon this article, you’ve witnessed a drastic increase in the need for your services over the last few years. Particularly during global chaos, people are sourcing alternative solutions and resources in hopes of getting themselves back to optimal health—this includes mind, body, and soul.

If you’re a:

→ Holistic Nurse Coach
→ Holistic Wellness Coach
→ Psychedelic Integration Coach
→ Naturopath
→ Qualified Therapist or Psychologist
→ Mental Health Specialist or Counsellor
→ Nutritionist
→ Herbalist
→ Spiritual Health Professional
→ Spa & Wellness Centre Owner
→ Somatic Practitioner
→ Pilates & Yoga Studio Owner

Read on. This one is for you 😊

It’s no secret that there is an increased need for holistic practices.

A study done by NCBI shows that 2 out of 3 Australians use some form of complementary or alternative medicine, and the use of Holistic Health Practitioners has remained consistently high over the last decade.

It’s clear that we need alternative therapies now more than ever. We live a fast life and only think about the consequences of that when it’s too late. Most of our diets aren’t sustainable, stress levels are through the roof, and we haven’t had a regular sleeping schedule since being in our mother’s womb.

Chronic health conditions are also on the rise, our mental health is deteriorating, and with all the chaos in the world—it doesn’t seem to be slowing down.

“It is critical that researchers, health policymakers and providers consider complementary therapies in relation to their investigations, interventions and attempts to provide optimal public health and patient care.” – Sci Rep

No amount of modern medications will help improve these ongoing health issues and could mean that individuals are more likely to spiral down a rabbit hole of never-ending prescriptions with no long-term solution.

I’m aware certain pharmaceutical drugs can be helpful in many cases (Hodgkin’s Lymphoma survivor here). Still, it won’t fix the issue at its core without using complementary therapies alongside and going within.

That is why we need you. The out-of-the-box thinkers, the healers, the humans that will help us come back to everything we’re meant to be.

Data from the Global Wellness Institute shows that in 2018 the Global Wellness Economy was valued at $4.5 trillion (with a consistent increase since then), the Mental Wellness Economy was at $121 billion in 2019 in the global market, and the Physical Activity Economy will go beyond $1.1 trillion by 2023!

People are becoming more health-conscious every day and are continually looking for ways to overcome autoimmune diseases, poor quality of general health, and increase better mental health and inner peace.

Your services will continue to be a need for the collective, and with the digital world well and truly upon us, now is the best time to start thinking seriously about your digital marketing. It’s never too late to start!

Why? It’s simple. You’ll attract more clients (help more people), increase revenue (help yourself) and build authority within your industry (help the global health industry by showing them how it’s done.)

After all the hours you put into helping change your clients’ lives, doing the business side of things, and trying to balance your personal life, you’re going to run out of time to write the words that will educate, inspire, and ignite a wellness revolution.

You deserve the support you give to others, and this is where a pro copywriter comes in.

How can a copywriter & strategic storyteller help my wellness business?

You’re an expert in your field and are inundated daily with crucial tasks. This leaves you with little mental capacity and inspiration to keep your audience regularly engaged, up to date with your business, and making sure they keep coming back.

A wellness copywriter lives and breathes your values and has immersed themselves into your world while searching for ways to enhance their wellbeing.

Many writers, like myself, will usually have prior work experience within the wellness industry (healthcare, nutrition, sport.) They will also be familiar with the sort of issues your typical client would face, as many have dealt with this firsthand.

Your business, practice, or product solves these problems—a wellness copywriter with a knack for storytelling can help amplify your presence and offerings.

Okay, but how does this help with my marketing?

A wellness copywriter excels in:

• Extensive research
• Breaking down complex jargon into digestible pieces for your audience
• Weaving together words that will empower your clients to live better
• Assisting you to bring your vision and mission to life through captivating writing
• Helping you promote your health and wellnesses brands/ holistic practice (without being pushy)
• Converting fans into loyal customers (increasing revenue)
• Saving you time, energy, and frustration

By working with a copywriter, you’ll have someone on your side who lives for consumer research, deciphering medical journals, and uses the power of genuine and empathetic connection to grow your client base and business.

What projects can a copywriter assist with?

The possibilities are endless! However, the most common are:

• Website copy
• Well-researched SEO blogs & articles
• Email marketing & newsletters
• Social media captions & content ideation
• Landing pages
• Sales pages
• eBooks
• Patient education materials
• Product pages & descriptions
• Packaging copy
• Brand Messaging Guidelines
• Brand Tone of Voice

Which topics can they write about?

Again, there is no limit on what a wellness copywriter can cover—they are passionate about all things holistic health! Here are just a few:

• Mental health
• Nutrition
• Alternative medicine
• Spirituality
• Relationships
• Disease management
• Mindfulness & meditation

Can’t I just do it myself?

Of course, you can! You know more about your business than anyone else… but it’s time-consuming, takes a lot of brainpower, and is not something you need to worry about when you’re already doing a million things within your biz.

Collaborating with a professional will help you build an unbreakable, authentic connection with your community, have more time for life and have someone in your corner cheering you on HARD when you’re ready to burn it all to the ground.

If you’re ready to stand out as a trailblazing wellness brand that’s here to ignite a revolution, I specialize in brand messaging strategy, website copy, social media content, blog writing & email. Check out my services here.
Follow along on Instagram for more creative musings and copywriting tips.