so why doesn't your messaging or business feel like it?
*I know, I know* not that word again. But seriously, authentic expression is how you’re going to stand out and reach your people. This goes beyond just being bold or loud, having an eccentric visual identity or shocking the masses with rage-bait (please, I beg, don’t do this.)
You need to tell stories—the good, the bad & the ugly. Share a poem you wrote. Tell us about how hard it’s been bringing your business to life. Basically, be a human, not a robot.
Showing your authentic self in your branding is about speaking honestly and directly, communicating in a way that reflects real human experiences and emotions & avoiding over-polished, insincere, jargon-heavy messaging.
If that feels impossible to do alone, that’s what I’m here for.
Even if you’ve been told that sharing your story or thoughts isn’t professional. Well, you know what? Your people don’t want the stuffy, boring, professional approach; they want hope. They want to feel supported and seen. They want to be held in compassion and healed. They want to know that you’ve done it, and they can, too.
The beauty of humanizing your business? You attract your people. The ones who are so loyal they tell the whole world about you. They believe in you. They want to learn from you. And that my friend, is a sustainable, soul-filled business model.
I've found clients and connections that feel like home, and I want to help you do the same.
I’ve only been on this planet for a short time, but I’ve already lived many lives.
And the one that cracked me open the most was when my own blood cells tried to k*ll me (rude, right?)
Cue: a cancer diagnosis at twenty-eight years old. This all happened around one of the most stressful and disconnected chapters of my life, working stupid hours in a toxic corporate structure and living for everyone but myself.
After a year of treatment, I finally won the battle and beat cancer just shy of my twenty-ninth birthday (just as the pandemic was starting…so much for my reintroduction into a new life.)
This experience opened my eyes (all three, iykyk) and sparked a fierce desire to improve not just my own life but the world around me. This arduous path showed me a harsh reality: as a collective, we are more sick, disconnected, and lost than ever.
Writer of witty, wise & world-changing words. Lover of humanity & Mother Earth
...without fully understanding all of our options and having all the information we need to make more informed choices.
Spending so much time on both sides of the system, the solution became clear as day—we need more support. More compassion. And most importantly, we need to come together to regain control of our health—mind, body, and soul.
Starting Violette Ink Creative was my way of putting this belief into action. It’s given me a platform to foster positive, lasting change with the power of words.
Working alongside pioneering wellness leaders & creatives, I’m now on a mission to transform how we care for ourselves, each other, and our planet.
Because you and me? We’re here to inspire possibility in others.
To help others reconnect to their truth by leading the way and going first.
We’re here to turn dreams of systemic harmony into reality.
And I know it’s not easy to do, but that’s why we’ve got each other.
With over a decade of combined experience in creative writing, copywriting, marketing, brand strategy, management and healthcare, I’m here to help you do the heavy lifting so you can have more time and greater focus to do the things you actually signed up for when you started your business (like, idk, changing the world & not getting lost in the weeds of marketing.)
People are tired of being played with. They want messaging that doesn’t add to the chaos of their world but softens the harshness and makes them feel something (the good things.) I infuse empathy & compassion into every word to craft brand poetry that moves the masses in a more healed and loving direction.
At the heart of every project is a deep commitment to understanding and prioritizing human experiences & championing initiatives that enhance lives. Everything I do is personalized to align with your people and what they need—because one-size-fits-all frameworks just won’t cut it.
Ever heard the saying, “Two heads are better than one?” This is especially true in creativity. In my experience, the best ideas come when you have the freedom to express yourself in a loving, judgment-free container—especially with someone who can channel the chaotic energy of raw expression into clear, tangible steps forward.
I never want others to feel as alone as I used to. I wake up to write. To create stories and purpose-driven poetry that shifts perspectives and shows people that life can still be beautiful—no matter how many storms may have crossed their path.
When The Body Says No - Gabor Maté
Bouncing on my rebounder to 90s rock music.
I'm quite literally made to lead & be a little system-shaker: Aquarius Sun/ Pisces Rising/ Taurus Moon, Human Design 2/4 Projector, INFJ, Enneagram 6w5
Sometimes, all it takes is a gentle nudge to get back in flow. This focused, 60-minute strategy call offers a quick, powerful reset (or head start) for your business and is perfect for new or seasoned creatives and business owners looking to regain clarity and momentum. After our call, you'll receive an aligned action plan + 5 days email/text support to help keep the momentum flowing.
In Flow is a 4-week 1:1 creative and marketing consulting experience designed to help you reconnect with your purpose, refine your strategy, and reignite your creativity. This isn’t about hustling harder—it’s about finding your natural rhythm and building a business that feels like home.
Weekly musings and guidance for founders & creatives craving a softer, more sustainable way of doing business & life. In this newsletter, anything goes. From sassy stories about healing & life, to slow & soft creativity and marketing tips. Join us if you wanna learn how to do more of what you love, and less of what you don't.